Strategic Advisor for Brand Partnerships & Events
Julie Zwissler, the Strategic Advisor for Brand Partnerships and Events at Offleash'd, is a visionary leader dedicated to forging genuine and meaningful connections between brands and their audiences. With over 20 years of experience in entertainment marketing, she also serves as the CMO at Fabric, a rising star in the mixed-reality space for live sports. Fabric's groundbreaking platform empowers teams, leagues, venues, and events to provide instant gamified mixed-reality experiences while capturing real-time fan data and analytics. Through collaborative efforts with prominent sports leagues like the NBA, MLB, NHL, and MLS, Fabric shares a core belief in cultivating human connections and fostering community during live events.
Julie's passion for crafting exceptional stories and building online and in-person communities shines through her work with industry giants such as CBS, NBA, The Lakers, Time Warner, and CJ E&M. Her philosophy revolves around the idea that every compelling story is ultimately a story of transformation. This philosophy seamlessly aligns with her role as Strategic Advisor at Offleash'd—an enterprise dedicated to uniting communities through the shared love of pets and forging new levels of belonging.
Previously, Julie was the SVP of Marketing and Partnerships at CJ E&M, responsible for overseeing innovative marketing and sponsorship programs for KCON, Mnet America, and tVN. Before her tenure at CJ E&M, she held a leadership position at Time Warner Cable Media in Los Angeles, managing the Client Solutions department. With a diverse background in branding and marketing, Julie possesses the expertise to create unique and strategic solutions for brands, whether they are start-ups or Fortune 100 companies. Her impressive portfolio includes collaborations with major brands such as Hilton, MGM Resorts, Toyota, NFL Network, MTV, NBC, CBS, and Nestlé.
Julie earned her master's degree in Social Entrepreneurship and Chang from Pepperdine University. Her entrepreneurial spirit, strong leadership skills, enthusiasm, and positive attitude drive her work every day. Beyond her professional accomplishments, Julie finds joy in the company of Ziggy, her friendly and cuddly Havanes, as well as great food, meditation, and the simple pleasure of being fully present in each moment.